11th July 2023: Museum of Dreamers in Madrid (Spain)

After I had so much fun in the Balloon Museum, I decided that I also wanted to see the Museum of Dreamers, which is something similar. Furthermore, it Madrid exhibit will close down at the end of July, too.

After I finished French school in Madrid, I headed headed off to the Japanese fusion restaurant Nomo Braganza, part of the Nomo Group. Nomo was established in 2007 under the culinary direction of Japanese chef Naoyuki Haginoya. I have to say that I don’t really trust the Spanish-Japanese fusion too much, but in this case, it really panned out. I met my sibling for a late lunch, because I was curious about the chef’s menu, what in Japanese would be called omakase [お任せ], which means leaving the choice of food to the chef. The menu was was a whooping 12 small-sized courses for 50€ – drinks not included, and considering it was 39 ºC outside, we ended up ordering a few rounds of water.

The menu, which changes periodically, comprised in July 2023:

  • Age Edamame Truffle – fermented edamame beans fried with white truffle scent. I personally prefer my edamame boiled, but the truffle scent was a nice touch.
  • Sukiyaki Croquette – oxtail croquette breaded with panko breadcrumbs. This was surprisingly good – and the actual flavour was strong.
  • Maguro Taco – mini taco of tuna tartar with wasabi and shiso (the “taco” was weirdly… not taco-shaped, more like cracker-shaped). The tuna was really good, albeit the base was a bit strange.
  • Gyu Niku Gyoza – aged beef dumplings with caramelised onion and yuzu, two of them per person. It was all right.
  • Ebi Chili – spicy king prawns and fried egg on kataifi noodles, mixed at the table. When we are talking spicy, it means… really spicy. The prawn bits were sizeable, but this was really something I would not miss should it disappear from the menu.
  • Toro Tartar No Temaki – tuna tartar prepared at the table: raw tuna belly mixed with Japanese onion, turnip, egg yolk, chilli pepper and wasabi on a bed of nori and rice so you can roll it yourself (spoiler: you really can’t). This was probably one of my favourite items – but I guess that after all I am a raw tuna fan.
  • Brie Nigiri – flamed Brie cheese nigiri with honey and walnuts. This was probably the weakest sushi bite, but it was still good.
  • Butter Fish Nigiri – butterfish nigiri with kimchi and chilli peppers. Butterfish is only good raw anyway.
  • Aburi Salmon Nigiri – flamed Norwegian salmon nigiri, with Japanese mayonnaise, salmon roe and onion. I still prefer raw salmon, but the flame was light so it was barely perceptible.
  • Maguro Tataki No Nigiri Trufa Nose – tuna tataki nigiri with soy and black truffle sauce. This was also really good.
  • Gyu Niku No Tataki – aged beef tataki with caramelised mushrooms and miso sauce. The combination of meat and the mushroom was strange, but when taken separately it was all good.
  • Caramel dorayaki – two halves of a dorayaki filled with salty caramel paste. Unexpected, because the menu listed something else, but it is not as if it was bad at all!

Chef's choice menu at Nomo Madrid

My sibling ordered some green tea out of the menu, and in the end, the drinks did not add as much to the price as I expected. Also, I have to give a shout-out to the pickled ginger we got. Really good.

After having lunch, we took a train towards the Museum of Dreamers, which is stands in Espacio Ibercaja Delicias, a place that seems to always look somewhat abandoned, even when it is stupidly hot and sunny. The exhibit was designed by sisters Elena and Giulia Sella, founders of Postology, an agency specialised in “phygigal” experiences. This concept merges the words “physical” and “digital”, allowing for a number of immersive and surreal experiences. The Museum of Dreamers is one of those things that you have to see with an open mind to have some fun. It comprises sixteen interactive installations which are basically photo-ops – after all, the word instagrammable has been officially accepted on dictionaries. I guess it is a new niche that can be exploited, and to be honest, I can get behind that, because some of these activities are hilarious.

Entry is timed, but they do not hold a very strict waiting policy – at least not on a Tuesday at 17:00 and 39 ºC. There were no timed exhibits or performances either. The first installation is a dark room with a starry sky of sorts, designed maybe to isolate the rest of the exhibition from the outside, maybe as a metaphor (100 Dreamers). Then you get to a semi open space that opens to the smaller installations that allow for fun pictures. All through the space there are motivational sentences and “rules” for safety in the different installation.

There is some kind of cosmic tube with mirror that was dizzying to walk into (Free your power), a tunnel made of hearts with an encouraging message at the end (Do what you love), an upside down room (Change perspective), an downside down bedroom with a giant plush and fun bed covers (Never stop dreaming), one full of disco lamps (Sparkle more), and a neon staircase flanked by colourful palm trees (Step by Step).

Museum of Dreamers exhibits

Afterwards, there is a ball pit – you know, it’s not like I had ever stepped into one before Friday, and now that’s twice in one week – with a “relaxing island” in the middle (Enjoy Today). In front of that, a tunnel made of fake pink flowers with a long table, set for a tea party (Believe in Magic). That managed to make you think of Alice in Wonderland imprint on your brain. Thus, you are in the right mindset for the following room, full of giant mushrooms and flowers that open up at will – theirs, for sure, not the visitors – whole giant butterflies hang around with their wings made out of lights (Wonder).

Museum of Dreamers exhibits

The final part of the exhibit consists on a second row of booths – a colour wheel, a door that opens to a fantasy scenery, a VR experience (Choose your Way), a stage (The stage is yours), some pink telephones (Your Dreams are Calling you), bright lights commanding you to DREAM (Be Bright)… There were two more rooms, one with a sky background and swings (Sky is not the limit), and the other with punching bags reading FEAR, STRESS, ANXIETY and so on (Never Give Up). I can’t punch, but I can strangle, so I choked the hell out of these last two.

Museum of Dreamers exhibits

That was the end of the escapade. It was a fun half-day out.